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If you don't mind sharing, I'd love to know how it's going with your SE site. Does it look like AdSense is going to pay for your SE bill? You car? Your house? Your retirement? Or maybe for that Mountain Dew you've been thinking really hard about getting? Or maybe it's so grim that you're planning on pulling the plug, the second you're forced to pay for it, because it's hard to convince the Missus that you should write a check to pay for FansOfPetsDotCom.stackexchange.com? |
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@Jonathan Lyon: Might I suggest a cake hat? At EpicAdvice.com We hit $7.56 from adsense in a single day with 37,769 page impressions - 27 clicks, 0.07CTR, $0.20eCPM. |
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If anyone makes more than $7.36 in a month, sorry make that 3 month from Google Adsense on a SE site, I'll eat my hat. Better to build a community now while SE is in beta, and I mean build a real, interested and engaged audience who are connected by whatever shared interest your site is about and then... Seek to leverage this audience with very specific advertisers who are currently spending money trying to reach the audience you represent. Better still, find a site sponsor and provide a multitude of ways in which they can talk to your users. Just my 2cents worth. Jonathan |
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We haven't added any advertising yet. As Jonathan said, it's more important to get a community going first. However, the quick dismissal of AdSense is missing a very important point... it automatically customizes itself to every page in your site. So if you put AdSense in your banner-low AdSpot, then the ad will be more relevant to the question asked. We think this is more useful to users, especially ones coming straight in off Google with a question. They see the question, the top answer, and then a (hopefully) relevant ad for something they may want. Bounce rates for Google visitors are still in the high 90% range on our site, so it makes sense to offer them a relevant thing to click on, and it helps support the site, so everyone wins. Additionally, banner-low spots are invisible to any user with 200 rep, so your members who are there all the time contributing anyway don't get bothered by it. As for the sidebar ad spots, if you're planning to use those, I agree it makes more sense to run your own ads. |
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I run a site that is zooming along with SE just at the moment. There is zero advertising on it and I'm going to be keeping it that way as long as I can. Building a sense of community is everything - everything else follows from that in time. Forget about monetizing your site for now and concentrate totally on making it a place that people love to visit. |
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1
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I have tried AdSense but, as @Jonathan mentions, it will mean nothing until you have a engaged community. And when you have that you are much better off using very targetted advertising. This is what has worked for stackoverflow.com and I am sure that it will be true for most SE sites. |
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1
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I've got it in on StopTheSearch.com but it isn't really doing anything. Luckily I pretty much expected nothing from it based on the users/pageviews I've got at the moment. Until you get up in the 100k+ visitors per month I wouldn't expect much from it. Mainly I'm using it at the moment as an easy way to promote Waste Reduction Week in Canada... Google AdManager lets me target a self-run campaign to Canada-only and fills in with Google AdSense ads for all other visitors. |
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1
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Just a word of warning: Don't violate AdSense T&C by providing detailed clickthrough stats. Check them if you're not sure what I'm talking about. |
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I don't know how I'm doing it, but I've made $10 off of my adsense in 3 days or so. So with a little bit more people, I might be able to cover that $130 a month. Maybe I'm just lucky? |
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0
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Also using AdSense on http://lensfail.stackexchange.com | it's nice to see how many impressions you had... that mostly all about it. |
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