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Limits for self-promotion in answers

I understand that one should not excessively promote a product or a website via SO.

Yet, I maintain a technical blog with my own personal notes (and proper disclaimers when refering to external website content). This blog has advertising enabled. Sometimes, I put links in my answers here, to a relevant post in my blog (i.e., for example when my post contains a lenghty more detailed or complete explanation than would fit in a typical SO answer).

My posts often cover more than what is initially asked in the SO question. So, it probably would be considered off-topic or spamming to dump the whole content in SO answers here. I usually copy a relevant extract.

Is this practice of putting relevant links to some of my blog posts for more details OK with SO etiquette and policies?

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marked as duplicate by Oded, Bo Persson, casperOne Jul 29 '12 at 20:58

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

See also this recent, now closed, very heated discussion about somebody linking to content on his website that was paywalled. That's more extreme than what you're suggesting, but the discussion still came down more on the side of "it's okay", as long as the post on Stack Overflow is a good and complete answer to the question that was asked. What you're suggesting sounds like it would probably be fine. – Jeremy Banks Jul 29 '12 at 20:38
All my posts are accessible for free. It is a simple blog on Blogger. – JVerstry Jul 29 '12 at 20:43
faq entry: – Kate Gregory Apr 4 '14 at 19:54
up vote 5 down vote accepted

Three important things:

1) Make sure the post you link to is actually related to the question. I've seen many people do this and link to posts that are about a related or very broad topic, with only the barest mention of what the question is actually about.

2) Include the important parts of the answer in your answer. Essentially, make it so no one needs to go to the link to understand your aanswer in the first place.

3) Don't only answer things that can result in links to your website. Don't even do it for most of your posts. The more you do it, even following the guidelines above, the more spammy it will feel.

Remember: this site is not here to promote your website. It's here to help people with specific problems. Use the site 'naturally', and you'll be fine!

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We've definitely had people who clearly were just trying to drive Stack Overflow traffic to their blog to rack up advertising dollars. They almost always violated two or three of the above rules, so if you can stay within these guidelines we'll probably be okay with the links in your answers. – Brad Larson Jul 30 '12 at 15:13

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