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Why don't Stack Exchange sites use HTML <meta> tags?

While scanning the HTML of a page on Arqade I noticed the meta tag is not being used for keywords.

As far as I understand things search engines can use these meta keywords to further evaluate the relevancy of a page's contents for a given topic.

Would it make sense, then, to use the tags in a question as meta keywords for a given page? So if I have a question on stackoverflow with the c++ and compiler tags, one might see the following in the HTML:

<meta name='keywords' content='c++,compiler'>

Would such a change improve search engine relevancy for SE content?

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marked as duplicate by Andrew Barber, jonsca, Brad Mace, Toon Krijthe, Pops Aug 9 '12 at 14:28

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I think Google has been ignoring keywords for almost a decade now... –  Yannis Aug 8 '12 at 22:36
    
    
@YannisRizos According to googlewebmastercentral.blogspot.com/2009/09/… you'd be correct. –  fbrereto Aug 8 '12 at 22:40
1  
Also: Here's a list of the meta tags Google does pay attention to: support.google.com/webmasters/bin/… –  fbrereto Aug 8 '12 at 22:41

2 Answers 2

up vote 4 down vote accepted

The meta keywords tag has zero effect on search engine rankings. That's all there is to it.

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Stack Overflow often has questions being indexed and showing up in Google searches within minutes.

I think that says it all. They aren't important. (though I wish I could convince some of my clients of that, who insist on "keywords" on pages...)

Quite likely one of the biggest problems with 'keywords' is that they were very artificial; they did not at all represent the actual content on the page, which is much more useful for indexing.

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