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I saw an add for apptivate.ms this morning - clicked it - and followed it to the apptivate.ms domain. I checked the WHOIS for the domain and it owned by Stack Exchange, Inc. I also thought it was interesting that the advertising link URL embedded a few things about my account on SO - rough rep count, some tag stuff, etc.

A few "failed" password attempts led me to a rather popular YouTube video of a pop star near and dear to our hearts: Mr. Rick Astley.

I am guessing this is some sort of game or (putting on my evil hat) a ploy by the SE team to gather passwords for some nefarious reason? Nerd fodder!

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closed as too localized by Pops, Toon Krijthe, Al E., Yannis, kiamlaluno Sep 27 '12 at 0:11

This question is unlikely to help any future visitors; it is only relevant to a small geographic area, a specific moment in time, or an extraordinarily narrow situation that is not generally applicable to the worldwide audience of the internet. For help making this question more broadly applicable, visit the help center.If this question can be reworded to fit the rules in the help center, please edit the question.

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Maybe they're going all Valve on us? There's a code hidden in one of the off-topic questions on MSO which leads to a newly created user-account on SO which will give us the possibility to gain the password necessary...and then there will be cake! –  Time Traveling Bobby Sep 26 '12 at 15:26
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So when you see a password field on a site you know you haven't registered for, your first instinct is to type in a few passwords? :) –  Anna Lear Sep 26 '12 at 15:40
    
Absolutely. They don't call me Little Bobby Tables for no reason... xkcd.com/327 –  Goyuix Sep 26 '12 at 15:47
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@Goyuix Admitting being a sockpuppet, are we? :) –  Bart Sep 26 '12 at 15:59
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For the record, the password was "patent pending". –  balpha Sep 26 '12 at 17:09

2 Answers 2

up vote 18 down vote accepted

Thanks for clicking!

We are in the process of launching a contest campaign for Microsoft Windows 8, but the ads were started too soon. We have disabled them for now.

The next time you see an Apptivate ad on the site, the campaign will be live and there will be no password.

Edited: The campaign is now live. You can read more about it at our blog: http://blog.stackoverflow.com/ or by visiting the site. Good luck!

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Sorry, couldn't find anything in the blog. Can you post direct link to the relevant blog post? –  Shadow Wizard Oct 11 '12 at 13:43
    
The blog post is: blog.stackoverflow.com/2012/09/… –  Danny Miller Oct 11 '12 at 14:27

It looks like the advertisement went live a little early - visiting the site now shows some actual content:

Apptivate.MS is a Windows 8 App Development Contest sponsored by Microsoft.

Get your product into the hands of millions of consumers as soon as Windows 8 is released.

Earn amazing prizes along the way, including $5,000 cash, exposure for your app, Windows 8 devices, and more.

Vote and comment on apps, ask and answer Windows 8 questions on Stack Overflow, and earn more chances to win.

For more information, check out the contest!

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Anyhow, it's awesome that I'm the 4th user on the site! –  Richard J. Ross III Sep 26 '12 at 16:51

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