For those of you who hate fun, Ending the Fourth is what I think needs should happen. I guess the question is "can file pickers in general and filepicker.io be separated?"
Once upon a time there was a tag named filepicker. It lived happily in the orangey-hued meadows of Stack Overflow, minding its own business. It never needed to worry about whether the grass was greener on the other side. Oh, it wasn't a wildly popular tag like some of the other tags, but it served its purpose and was content with its dozen questions. (Personally I feel it was hard done by in only having that few friends, but that is another matter.)
One day a Nice Nifty New Service going by the name of filepicker.io came along. It seemed pretty cool, but alas! it trampled upon that poor filepicker tag. I don't blame the filepicker.io team, but the fact remains that their brand infringed upon the tag rights of filepicker. From about July onwards, most or all of the questions filed in filepicker were about filepicker.io rather than file pickers in general. And filepicker didn't know what to do with these questions!
Now you get to Choose your Ending! (™, probably.)
Ending the First: filepicker.io gets court and fined and then died
filepicker went to court, suing on some form of trademark infringement or something else. Maybe it was the violation of basic tag rights. I can't remember what it was, actually. Check in Hansard to find out. Anyway, they won and filepicker.io died and filepicker got to maintain its integrity.
Ending the Second: filepicker.io gets crushed
filepicker got several million dollars from a VC or some such investor (I suspect is was successful because it had no business plan), hired lots of people to ask questions about file pickers in general and quickly overwhelmed filepicker.io. A few months later the latter service out bought it for $7,288.58.
Ending the Third: filepicker dies a lonely death
filepicker wept bitterly for the days of yore, but alas, it was no good. Eventually it ran away to sea and finally ended up cast onto a desert island. This record has been found, written by itself:
There I eked out a miserable existence, feeding on sand and gravel and dressing myself in cactus plants. Years passed. Eating sand and mud slowly undermined my robust constitution. I fell ill. I died. I buried myself.
Would that others who write sea stories would do as much.
Ending the Fourth: the boring, almost realistic one
A new lobbying group was started, The Friends of filepicker. It lobbied assorted governments* and the League of Tags (or was it the United Tags?) and got an injunction against filepicker.io, that it should move to filepicker.io.
And they all lived happily ever after.
* I know the US has the Republicans and the Democrats, but I haven't even got a clue which is which or which Obama is affiliated with or which is which colour; don't bother enlightening me.