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All of the posts on SE sites that show for Community Promo ads have the same dialog for what to use for the post:

    [![Tagline to show on mouseover][1]][2]

       [1]: http://image-url
       [2]: http://clickthrough-url 

The problem is that the part that says "Tagline to show on mouseover" is not the tagline!
That is the alt text!!!
The tagline goes in quotes after the link url!

So it should be:

    [![Alt text][1]][2]

       [1]: http://image-url "Tagline to show on mouseover"
       [2]: http://clickthrough-url 

Yes, I know I can edit each of these posts individually, but the general template for creating these posts should be changed.

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