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Suppose a commercial organisation decided to create a Q&A site that had the look and feel of Stack Overflow, calling itself Stocks&, with a logo inspired by, but sufficiently different from

A previous answer stated that look and feel of a site isn't copyrightable, but what about modifying the name and logo of to maintain the same "feel"?

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You're extremely unlikely to get a useful answer here - all the community can offer you is speculation. You should talk to Stack Exchange, Inc. directly, or to a Copyright lawyer, or give it a try and see what happens. That said, there is a site named that is not affiliated with SE any more... re the logo, just create a different one and save yourself the worry. – Pëkka Feb 24 '14 at 0:55
@Pekka Math Overflow's been an official SE2.0 site for a while now; it's linked in the footer of every Stack Exchange page, listed in the dropdown, etc. – Billy Mailman Feb 24 '14 at 1:30
I'm sorry - I somehow managed to overlook the big fat SE bar to the top. :) I stand corrected. (My more general point would be that it may be possible to get away with "(xyz)" even if SE don't like it, as it may not be possible for them to legally protect something that generic. But I don't know.) – Pëkka Feb 24 '14 at 1:36
up vote 6 down vote accepted

You're not going to get a definitive (or even an implied) answer to this here because any sort of legal issues tend to be rather case-by-case and your question is incredibly vague.

However, our trademark guidance can be found here:

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The aforementioned MathOverflow site (the name is one word) is a counterexample to the statement "Currently, all Stack Exchange Network sites follow this convention: Server Fault (, Super User (, etc." at the end of the document. – How About a Nice Big Cup of Feb 24 '14 at 1:52
@ Fun things like that happen when established sites join the network. – Adam Lear Feb 24 '14 at 1:58

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