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Within the iOS App, the posts from careers clearly are using some sort of IP database to pick which posts to show in the feed (since sometimes they localize well, others not so much).

It would be far more effective to let people choose to share location information or key those posts off of tags or some other signal and fall back to the algorithm you have at present.

I could easily see this not being a 1.0 feature, but if you are going to post ads why not make use of the platform's capabilities to deliver better results for people that choose to opt in?

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A revamp of the ads system across the entire company has been in the works for the last few months and should roll out in the next... little while. – Nick Larsen Feb 27 '14 at 1:43
@NickLarsen 6 to 8 weeks, I'm sure. – Doorknob Feb 27 '14 at 1:57
That's a better question for @JasonPunyon. – Nick Larsen Feb 27 '14 at 1:58
Great. Without the back end being plumbed, not much point in sprinkling location on top quite yet, then. – bmike Feb 27 '14 at 13:21

Currently the jobs being shown by the mobile app are pulled from the same infrastructure as the jobs shown on StackOverflow, and use a geo IP lookup to determine location. Obviously, this doesn't translate well to mobile.

We decided to go this route for the initial roll out because (as Nick mentioned) we're in the process of over-hauling the ad system across our network, and re-using the existing system would get us to 1.0 faster than waiting for the new system to roll out.

Luckily this puts us in a position where the plumbing for the feature is in place and we can focus on improving the actual results displayed in future updates.

TL;DR: We know the localization/targeting is lacking, we're working on it, it will get better in the future releases.

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