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Rate the quality of the ads

All this chatter on advertising has me thinking - we should be able to upvote, downvote, and comment on ads.

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marked as duplicate by Jim, Toon Krijthe, Bo Persson, ChrisF, Al E. Oct 3 '12 at 23:31

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Now you've edited it so that your question no longer has any reason/want behind it or even a suggested implementation. –  random Nov 3 '09 at 3:22
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It's a simple, straightforward suggestion (we should be able to vote on ads) that opens the floor for discussion. Is it a problem that I don't give any reasoning or suggested implementation? I could have given reasons, I have plenty for and against such a move, but I'm interested in the discussion that could form, not in my own echo chamber of thoughts on the matter. –  Adam Davis Nov 3 '09 at 3:29
    
You create your own echo chamber when you put your name twice on your posts. –  random Nov 3 '09 at 3:30
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I make mistakes occasionally. How many times have I done that in the 874 questions and answers I've contributed to the trilogy? Very, very few I assure you - and either I or someone else edits them quickly enough. The system works correctly. –  Adam Davis Nov 3 '09 at 3:41
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6 Answers

up vote 3 down vote accepted

We've been working on this, and will start testing a feature that will allow users to up or down vote ads. This will be rolled out to a small, randomly selected, percentage of our users initially, but if the test is successful we'll roll it out to all (and properly announce it at that time :). Stay tuned.

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The people I talk to who have done this (voting on ads) indicate that it never results in worthwhile, actionable data.

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I had always thought the idea of ad voting was to bring attention and a little 'interaction'. The idea that marketers give a toss whether I like their creative is absurd. –  Tom Hawtin - tackline Nov 3 '09 at 3:37
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We already have 'voting' for ads.

It's called 'clicking on them' ; )

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And where do we see the vote count, Wall Street Journal? –  JeffO Apr 1 '10 at 21:14
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Just head to the unofficial Meta Stack Overflow Stack Overflow Ad Gallery and vote your heart out.

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The people I talk to who have done this (voting on ads) indicate that it never results in worthwhile, actionable data.

That's a valid point. Advertisers have their own metrics (they literally live in their own world of 'ad response' statistics) and this additional metric may be off-putting to some.

On the other hand, Google didn't say, "Let's do advertising the way it's always been done" they decided to do it their way and accept the advertisers who were willing to fit into their model.

StackOverflow is a site built around the idea that the community can vote on and moderate itself - why not extend that to moderating the ads as well?

"The advertisers won't like it" is only valid if that means that we can't get enough advertisers to participate.

I suspect, though, that the advertisers who truly want our dollars won't mind coming into our community and participating, even if most of them only do it tongue in cheek (as woot did).

But I suspect this is one aspect of StackOverflow that the community won't be able to decide - at the end of the day it'll have to be a business decision.

Still, it would be a fun experiment.

-Adam

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facebook has a sort-of 'downvote' on their ads - you can click to close them and give a reason why you didn't like it

i seriously doubt that it has any effect on the quality of the ads displayed, however...

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