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One of the primary goals is for search engines to index content from the trilogy sites and provide high-ranking search results. Is there anything outside of general SEO practices that can be done within the confines of the trilogy UI to help improve search results? Or, in other words, are there ways to structure questions and answers such that meld with SEO practices? Any caveats to Markdown that could hurt rankings? Obviously using relevant keywords and descriptive phrasing so the index has more to go on, but what else can help or hurt the index rankings?

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If you filled a question with a block of keyword spam... I would say that is a bad idea. –  snicker Jan 28 '10 at 17:22
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@snicker: your uncanny knack for pointing out the obvious does you credit –  squillman Jan 28 '10 at 17:48
    
here at snicker & snicker, inc. we strive for excellencyness. –  snicker Jan 28 '10 at 18:28

3 Answers 3

up vote 1 down vote accepted

The most influential action a user can take to encourage the search engines to link to your content to

Use a Clear, Well-Thought-Out Title.

The title of a question (which becomes part of URL) carries a significant weight when it comes to search engine rankings.

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see here for bad example: stackoverflow.com/questions/1414164/… –  snicker Jan 28 '10 at 18:31

I'm not sure if you noticed this or not, but Google already handles the Trilogy pretty well. I can honestly say that almost any time I Google a programming question, the Trilogy is first page, and often top listing -- assuming said question was already asked here.

I suppose it's possible for us to screw up our Markdown so badly that we hurt a given question's indexing. For example, overuse of images and underuse of text would definitely cause some issues. But by the time the answers get in and indexed, even that will likely be low-impact.

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Yeah, I know, but if there's ways to make it even better... –  squillman Jan 28 '10 at 17:50

I think it would be interesting to do a keyword analysis on top google searches where we would like to appear, and then incorporate such verbage in our questions and answers.

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This comment and the next courtesy of Google's AdWords keyword research tool. Waffles: belgian waffles, waffle, eggo waffles, pumpkin waffles, do you like waffles, waffles recipe, homemade waffles, waffle mix, waffle batter, syrup ... –  John Rudy Jan 28 '10 at 17:29
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Ponies: ponies, ponies for sale, pony for sale, horses and ponies, shetland pony, miniature pony, riding pony, pony pictures, horse ponies ... –  John Rudy Jan 28 '10 at 17:31
    
[chuckle] clever :) –  squillman Jan 28 '10 at 17:51
    
Reputation: management, online, guide, rewards, corporate, wotlk, web, good, cenarion, sha tar, orgrimmar, quests, wowwiki, aldor, darnassus, internet, lower, monitoring, stormwind, hodir, netherwing, alliance, consortium, ironforge, quest, silvermoon, undercity, exalted, exodar, gnomeregan exiles –  Adam Davis Jan 28 '10 at 18:14
    
You guys are silly :-) –  Kelbizzle Jan 28 '10 at 18:22
    
Keyword spam. I warned of this! –  snicker Jan 28 '10 at 18:29

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