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May I link to my website (the project home or my blog) page which contains diagrams etc. context specifying data (which is definitely useful to attach to a question but hardly optimal to rewrite into a question body)? Isn't it considered an advertisement?

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As long as it is truly on topic and truly helpful, yes this is fine. Be sure to clearly state that it is your own website.

I would post a brief summary of the information in the answer, and then post the link for "more information".

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+1 (in 2 hours when I get more votes): This is what I would do – The Unhandled Exception May 21 '10 at 21:39
There, fixed that for you. – Georg Fritzsche May 21 '10 at 22:08
@gf: what? Sorry I'm lost – The Unhandled Exception May 21 '10 at 22:14
The +1 ;) @Josh – Georg Fritzsche May 22 '10 at 2:19

I agree with @Jon B. I would do something like:

The following post on my website explains in detail what you're trying to do. To summarize that post:

Paste in here some content from your site, the most relevant part which addresses the user's question. Doing so allows people to see that your answer is relevant with a glance rather than having to go to your site, as well as mirroring the content here on StackOverflow so if your site is down/goes away, the content remains and the answer is still substantial. This should help make it less blantant self promotion and reduce/eliminate downvotes.

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(Except obviously link to the actual content :-) – The Unhandled Exception May 21 '10 at 21:44

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