After some discussions in my proposal I'd like to generalize its target audience a bit from what it is currently. How do I go about doing that- I can't seem to find a link anywhere?
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You should see an edit link underneath the proposal name / audience if you're the owner.
There is some disagreement over whether proposals should be allowed to change after people have followed them.
I personally think it's OK, and necessary -- as long as the proposal doesn't go from "I love dogs!" to "I love cats!" -- but not everyone agrees.