This is just me wondering, it is not meant to start another discussion on the sponsored tags. But what happens when two companies want to sponsor a tag? For example, I see Silverlight is sponsored by Telerik. What if Infragistics wanted to sponsor this too?
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Probably the same thing that happens if two companies want to use the same billboard :)
Advertising is finite. It's nice (for the site) when demand exceeds supply since they can charge more and dictate more agreeable terms.
Well, if this happens we just pick the first, based on an internal priority.
We do not display more than one sponsor per tag.