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This is just me wondering, it is not meant to start another discussion on the sponsored tags. But what happens when two companies want to sponsor a tag? For example, I see Silverlight is sponsored by Telerik. What if Infragistics wanted to sponsor this too?

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You could figure this out by going undercover as an interested party. – devinb Aug 26 '10 at 14:39
Ohhh so those icons on some tags are sponsorship? Like ad revenue? Clever! – Richard JP Le Guen Aug 26 '10 at 14:49
THUNDERDOME!!! – gnostradamus Sep 8 '10 at 2:47
up vote 3 down vote accepted

Probably the same thing that happens if two companies want to use the same billboard :)

Advertising is finite. It's nice (for the site) when demand exceeds supply since they can charge more and dictate more agreeable terms.

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Marked as an answer. Indeed, it will probably just be a business decision from the StackOverflow people. – Peter Aug 27 '10 at 9:37

Well, if this happens we just pick the first, based on an internal priority.

We do not display more than one sponsor per tag.

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I love Stack Exchange, but you guys simply have too much whitespace going on. Imagine the profit you could make with a scheme that looked more like, say this. No more wasted pixels! – Pops Sep 8 '10 at 6:23
@Popular, awesome plan ! :) – waffles Sep 8 '10 at 7:05

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