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I have just remarked today that:

  • Redgate still sponsors a few SQL Server tags, but they do not sponsor performance any more.
  • Telerik (which was rather infamous for sponsoring tags such as testing and unit-testing) seems to no longer sponsor any tag.
  • The only sponsored tag for an abstract concept I have seen would be bug-tracking.

I was wondering if there was a logic behind that situation - or if it was just a coincidence.

Anyway, I'll enjoy the absence of egregious tag sponsoring abuse while it lasts. :)

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Maybe their subscriptions ran out –  Pëkka Dec 14 '10 at 12:51

1 Answer 1

up vote 8 down vote accepted

We have a new policy for sponsored tags: We're only allowing them from the trademark holder of the tag. The idea is, when we put an Android logo next to Android, or an Adobe logo next to Flex, people think it's cool. When we put a SmootzySoftware logo next to tags like "performance" people get somewhat… irked.

Should tags that represent concepts be sponsorable?

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Great to know. Is that change recent? –  Jean Hominal Dec 14 '10 at 17:34
    
WOOHOO! VICTORY! –  Jon Seigel Dec 14 '10 at 17:47
    
@Jean Hominal: The policy change started in the beginning of August. –  Robert Cartaino Dec 14 '10 at 18:10
    
+1 Good decision to tighten the reins on this. That said, I am still against sponsored tags in any form. See meta.stackexchange.com/questions/23955/adobe-sponsored-tags/… Companys should definitely be able to choose tags for their ads to be associated with, but visually mixing the real content with advertising is always going to be a bad idea. –  David HAust Dec 15 '10 at 5:01

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