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You got a flair? and there are a bunch of styles.

What is the purpose of displaying a flair in my website?

Is there any advantage other than just linking to my profile to Stack Overflow?

Is it like a badge or like our current tec?

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up vote 3 down vote accepted

In two words: showing off. That's it.

See also: these two SO blog posts.

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Free advertising for them.

Bragging rights for us.

It's win win.

(Look how flair-tastic my flair is!!!)
Stack Overflow profile for jjnguy at Stack Overflow, Q&A for professional and enthusiast programmers

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That's free advertising for someone, but not SO! ;) – gnostradamus Dec 22 '10 at 19:16
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@Gno, it is important to note that I didn't specify who was benefiting. – jjnguy Dec 22 '10 at 19:20
    
Yes, I noticed the non-specific "them". – gnostradamus Dec 22 '10 at 19:22
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When I put the flair on my site, it links away from it to StackOverflow. So it's definitely free advertising for SO. Free advertising for me is when I link the other way round, to my site from my SO profile. – ЯegDwight Dec 22 '10 at 19:40
    
I like that song. – Jon Seigel Dec 23 '10 at 1:51

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