I'm curious how it's determined which questions appear there. I checked meta, and it's neither hot nor active. I used unix.SE to check.

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up vote 6 down vote accepted

Note that the featured tag causes a question to be featured on the meta house ad.

The featured tag will be auto-stripped from any post after 30 days to prevent too much staleness.

The rest is driven from the weekly tab, and if any room is left over (there are only 5 slots), the hot tab.

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This doesn't appear to be the case... meta.stackoverflow.com/posts/7046/revisions has had the featured tag for months for example –  Andreas Bonini Feb 3 '11 at 12:49
    
@kop only applies to per-site metas not meta.so –  Jeff Atwood Feb 3 '11 at 12:54
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