This question seems to be off topic as it is completely not programming related, but there is nowhere to put it. What should be done? I'm considering starting a proposal to help folks specifically with App Store questions. Is that overkill?
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The question is on topic, and is no different from a question on setting up an installation program so your software installs correctly. The app store is merely a corporate installation program.
There are aspects that would be less on topic, such as questions about the licensing agreement one has to sign, but questions about bundle identifiers and such, which are directly handled in the project files of the program itself, are most assuredly on topic.
I've created a proposal for App Store related questions. If you are an iOS developer, please check this proposal out. If you are not an iOS developer, feel free to mention it to posters who are asking about App Store related questions. You can find the proposal here.