We've talked about ways of improving the Twitter accounts before:
- Would allowing moderators to update their Stack Exchange sites' Twitter accounts improve visibility and offer more value?
- Should SE twitter accounts retweet when possible?
Jeff made a good point in one of the answers:
Part of the reason Twitter is interesting is because the accounts are actual people, not generic services or companies.
Even if we got the algorithm perfect, and only the best of the best questions were highlighted, it's never going to feel like a real person.
Even if we had real people moderating the accounts, the same tweets are less interesting when they come from a corporate account instead of an individual.
In order to make the Twitter accounts both useful and personal, I think we should allow the moderators to retweet community members when they say something interesting about the site or the subject matter.
Should that be done, at least on a trial basis? For example, give each moderator up to 2 RTs a week, in addition to the stream of tweets that are automatically generated?