How does “Reputation” work?
And when I add up the daily numbers they add up to 635 but my reputation shows as 740.
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You got 100 bonus points for associating your SO account (which is now done automatically) with a new account created on one of the Stack Exchange sites (in your case, Ask Ubuntu).
You can see changes to your reputation (including bonuses), by accessing the reputation page: https://stackoverflow.com/reputation
You should see at the very top, something like:
total votes: X -- bonuses (100) <- THIS
If you are an experienced Stack Exchange network user with 200 or more reputation on at least one site, you will receive a starting +100 reputation bonus to get you past basic new user restrictions. This will happen automatically on all current Stack Exchange sites where you have an account, and on any other Stack Exchange sites at the time you log in