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Is it okay to use Stack Overflow as the support forum for a product or project?

The idea is the following:

The company will encourage its customers to ask questions about its software products on stackoverflow. When user clicks 'Ask a Question' on a corporate website the user is redirected to https://stackoverflow.com/questions/ask with a 'Tags' filled in.

  1. Is it allowed to do this on stackoverflow?
  2. Are there any chance to create a custom tag (except having 1500 reputation)? The company will use this tag to find questions asked bout its products.

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