Devs are currently testing a new feature that will allow us to rate the quality of the ads, it looks like this:

enter image description here

The problem is that many of the visitors interested in ads will first click them, and probably never come back to rate them; on the other side, the ones that dislike them will almost always take the time to rate them.

There are two solutions to prevent losing potential positive feedback from clickers:

  1. Use the current feedback and when someone clicks on them, mark them as positive

  2. Remove the current feedback and get the successfulness or failure of an ad using the click-rate instead of manual rating

  • 3
    I'm sure they've always been tracking click-through rates... – Ben Brocka Nov 5 '12 at 17:44
  • 5
    I think they're trying to measure the acceptability of ads, there, not the successfulness. – Denys Séguret Nov 5 '12 at 18:11
  • The icons could be similar to the voting for questions/answers so people would be confident to vote more often. – Chris Hasiński Nov 6 '12 at 21:04

The proof is in the pudding, or rather, the clicks. And we've always tracked those, and will continue to do so. But you might like an ad, but not have a need for the service, and it will be interesting to see what data we'll gather from the up votes. Plus the thumbs down would look rather lonely all by itself.

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