We're the developers of the Philips Hue API and would like to start using Stack Overflow to answer questions pertaining to our API. It looks like there is already a tag in place for this on Stack Overflow.
However, many questions that have been tagged hue appear to be unrelated to the actual Philips product. That's probably because the word 'hue' is so generic (and why the product is located at http://meethue.com and not http://hue.com).
Rather than going in and editing questions that are actually about hue, the property of a color, it would probably make more sense to separate questions about Philips Hue into a new tag, something like philips-hue and leave questions about other forms of hue with their current tag.
Is this something that makes sense? I would go ahead and start doing it but I just wanted to doublecheck with moderation and other members here to see what you guys think is the best direction to take.