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I have seen some ads on several SE communities about new proposal and beta sites. It can attract users to sites but thinking who does it.

Do SE moderators control the ads or they work automatically or I can ask for it?

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Deciding on which ads to use seems to be a yearly event held on each site's meta. For example, here's this year's discussion on Judaism.SE.

People post their image recommendations, and they get voted on.

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  • You mean I will have to open discussion on related community site for a propose.
    – Murtaza
    Commented Sep 7, 2014 at 4:17
  • No, the SE team posts a question, and people post their suggestions, in a very rigid format.
    – Scimonster
    Commented Sep 7, 2014 at 6:35
  • So you mean specific community's team post question.
    – Murtaza
    Commented Sep 7, 2014 at 7:08
  • No, it's an SE employee.
    – Scimonster
    Commented Sep 7, 2014 at 7:31
  • So what do I do to get a proposal promoted?
    – Murtaza
    Commented Sep 7, 2014 at 10:34
  • When they are looking for ads, post on the topic. It seems like they do it every December.
    – Scimonster
    Commented Sep 7, 2014 at 11:32

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