The stats that you see as an employer on your job listing (Views, Views/Day etc...) are from all traffic sources.
If you look under the referrer section, you'll see a break down of which sites were sending you traffic.
In most cases, you'll see a good portion of them from:
- careers.stackoverflow.com These are people that are searching on the site and came to your job. Or were on the site looking at other jobs and followed links around to get to yours.
- stackoverflow.com These are people that are clicking on ads on Stack Overflow that end up on your job.
The remainder could be job aggregators, search engines (such as Google), social media referrers (if you tweeted it or posted it to Facebook) etc.
Sometimes we won't get the referrer. We still show you the stats for that in your totals, but they'll be categorized in the referrer section as: Direct URL or No Referrer Specified.