I'm currently working at a small private school, and would really like to get the teachers involved on SE in various areas.
I've tried enticing them with a challenge, telling them it can help to build a reputation, telling them they can also learn on here and telling them I've reached nearly 500,000 people with help for graphic design, but I haven't felt much enthusiasm from them.
How do you approach 'selling' the SE format to friends, family or colleagues?
When I say selling, I mean getting them interested in it. I am in no way selling access to SE. :)