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I'm currently working at a small private school, and would really like to get the teachers involved on SE in various areas.

I've tried enticing them with a challenge, telling them it can help to build a reputation, telling them they can also learn on here and telling them I've reached nearly 500,000 people with help for graphic design, but I haven't felt much enthusiasm from them.

How do you approach 'selling' the SE format to friends, family or colleagues?

When I say selling, I mean getting them interested in it. I am in no way selling access to SE. :)

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    I did look at this question but it doesn't have much response and I feel is more targeted at students specifically. I don't mind if this is closed as a dupe, I just want some advice but can live without it. – Dom Nov 25 '15 at 17:13

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