"Asking help" (the phrasing for the link at the bottom of the guidance box that comes up when one is typing a question title on any SE site) is poorly phrased. Better would be:
help with asking
I have checked four different SE sites, and they all have this same ambiguous phrasing. It might mean
(a) here are some instructions that will help you pose your question well. But it also might mean
(b) here is a link to get to the "Help" section.
Here's what it looks like here at SE Meta:
I propose the wording point more clearly to (a), so that people will be more likely to click on the link and read the "How to Ask" page.
Note: I must credit @raceyouanytime for the rephrasing suggestion, provided at ELU Meta.