Looking at Community Promotion Ads - 2018 it states:

[![Tagline to show on mouseover][1]][2]

[1]: http://image-url
[2]: http://clickthrough-url 

This is actually incorrect. The format should be:

[![alt-text for accessibility - description of the image][1]][2]

[1]: http://image-url "Tagline to show on mouseover"
[2]: http://clickthrough-url

Note that the answers are parsed to create the ads. While the usual Markdown rules here would mean that the mouseover text should be put where you suggest it, the parsing applied for community ads does convert the alt text to title text. You can verify this on the page showing the selected community ads (for example, mouseover any ad on this's years list for AU). That's also probably why it's required that nothing else be in the post.


enter image description here

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