2

Sorry for asking a question of potentially very short validity. (Though it's been this way for at least one week.)

I've noticed that the ad that sometimes appears in the side column on the right on at least Stack Overflow and Server Fault links to a URL that starts with http://googleads.g.doubleclick.net/pcs/click?. However, the ad that appears here always appears to be an internal ad for Stack Overflow Jobs. Here's a screenshot (look at the URL in the status bar).

enter image description here

Would it cost Stack Exchange money if I clicked this ad? (And aren't they paying just for showing it?) (Or does Google Ads show internal ads for free, and is there some benefit (e.g., analytics) in using Google Ads even for internal links? (Or is there some other explanation for all this?))


Update: Unless I'm missing something, this is not a duplicate. The suggested page (All sites will be switching Ad Servers on October 1) does not appear to address why they serve ads for their own product on their own site over Google's ad network, which seems to me like it would incur fees.

5

You're not wrong. We do serve these ads via DoubleClick for Publishers / DFP, just like we do other types of ads. It makes sense to do so, since we get all the same nice infrastructure as we do for the other campaigns, and it's one less system to worry about.

  • 1
    What about fee? Isn't it lots of money to spend? – Shadow Wizard is Ear For You Mar 24 '18 at 16:02
  • 1
    DFP is used for all the ads on the site, sans job recommendations, so it's not like we're using it just for our own house ads. – Horia Coman Mar 24 '18 at 20:05
  • 1
    To be clear, yes it would cost us a small amount of money. It's worth it for us though, as Horia mentioned, for all the infrastructure and tools we get by using Google's DFP system. – rossipedia Mar 24 '18 at 23:09
  • Understood, thanks a bunch! /cc @ross :) – Shadow Wizard is Ear For You Mar 25 '18 at 6:54

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .