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In the contents promotion site, under the community promotion section the following content is displayed:

Community Promotions

From time to time, communities team up with Stack Exchange, Inc. to celebrate major milestones. When you participate in these promotions, you'll have a chance to win prizes, unlock achievements, and earn our beloved Stack Exchange hats.

Here the link of "hats" pointing to the 2017 Winter Bash blog announcement.
Can be the link pointed to 2018 Winter Bash blog announcement?

  • I'm guessing this is status-bydesign. It makes sense that it should go to the blog post (to me, at least). – WELZ Dec 21 '18 at 12:42

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