The following ad campaign went live on Facebook today:

Screenshot of new ad campaign


Stack Overflow for Teams has been named the leader in G2 Crowd’s Knowledge Management category again this winter. Thanks to all of our users and fans of our collaboration and knowledge sharing tool. [link removed]

In it it's claimed that Stack Overflow is "the leader in the Knowledge Management category".

But according to G2's "Top Ten Knowledge Management Software" for 2020 (which the ads refers to) SO is not the leader (e.g. the first in this ranking), but at most a leader (since SO ranks fourth).

This should be corrected so ad copy does not misrepresent SO position in G2's ranking.


1 Answer 1


I appreciate you bringing this typo to our attention! We certainly don't want to mislead people in our advertisements! We've made the request to update this text but I can't make any guarantees about when you'll see the change reflected on Facebook's side of things.

Thanks for the quick response to this issue goes to Lori in Marketing!

  • 1
    the same outing is posted on LinkedIn, which includes the same mistake.
    – Luuklag
    Feb 19, 2020 at 10:28
  • Thanks for letting me know. I’ll pass that along.
    – Catija
    Feb 19, 2020 at 13:56
  • Thanks Catija and Lori! Feb 19, 2020 at 14:02
  • 4
    For the record, I'm now seeing the updated wording on Facebook. Feb 19, 2020 at 14:04

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