The Advertising team is continuously making improvements to the ads experience on our sites for both our users as our clients. One of the changes we’re excited about sharing is the implementation of Lazy Loading of our Midpage Leaderboard ads (the 728x90px banners between answers).
In the last months, we’ve been testing ways that could help us improve the banner ad performance for clients while maintaining the user experience for our Community. When working through the different options, we wanted to make sure that there is a maximum of 3 ads (1 job ad and 2 banner ads) in-view in virtually all cases. How many ads you actually see depends on several factors including whether or not we have sold ads for the particular page.
We’ve found that implementing Lazy Loading on our midpage leaderboard ads improves the viewability by 20-25%, but it did decrease our total number of available impressions. To offset the loss of impressions that this causes and to make sure that we can fulfill the demand of our clients, we’ve decided to include a 2nd Midpage Leaderboard between answers 3 and 4 whenever these are available.
We’re currently graduating this and are releasing it network-wide this week. As mentioned above, this change will maintain the maximum number of ads in-view at 3, which should avoid significant impacts on your experience. However, if you see any ads that you feel are problematic, feel free to report them using our Report This Ad feature.
Feel free to comment below if you have any questions/comments.