This is just me wondering, it is not meant to start another discussion on the sponsored tags. But what happens when two companies want to sponsor a tag? For example, I see Silverlight is sponsored by Telerik. What if Infragistics wanted to sponsor this too?

  • You could figure this out by going undercover as an interested party.
    – devinb
    Commented Aug 26, 2010 at 14:39
  • 3
    Ohhh so those icons on some tags are sponsorship? Like ad revenue? Clever! Commented Aug 26, 2010 at 14:49
  • 2
    THUNDERDOME!!! Commented Sep 8, 2010 at 2:47

2 Answers 2


Probably the same thing that happens if two companies want to use the same billboard :)

Advertising is finite. It's nice (for the site) when demand exceeds supply since they can charge more and dictate more agreeable terms.

  • Marked as an answer. Indeed, it will probably just be a business decision from the StackOverflow people.
    – Peter
    Commented Aug 27, 2010 at 9:37

Well, if this happens we just pick the first, based on an internal priority.

We do not display more than one sponsor per tag.

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    I love Stack Exchange, but you guys simply have too much whitespace going on. Imagine the profit you could make with a scheme that looked more like, say this. No more wasted pixels!
    – Pops
    Commented Sep 8, 2010 at 6:23
  • @Popular, awesome plan ! :)
    – waffles
    Commented Sep 8, 2010 at 7:05

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