The Not programming related proposal will soon go into the beta stage, but its name is a huge misnomer.
The description says:
Proposed Q&A site for expert programmers interested in discussions that are only indirectly related to programming.
Also, every single on-topic answer is indeed programming related. The name was probably chosen as a reference to SO's close reason but it won't be understood by unfamiliar people, in fact it will be very confusing. A not programming related Q/A website that is programming related?
I'm not really sure what name it should have, I just absolutely don't want it to go into private beta with the current name. If you agree with me and you can think of a name, feel free to post it as an answer.
EDIT: It was named "programmers" in the site url and header: https://softwareengineering.stackexchange.com/. It's not a great name, but like Jeff said naming is hard, and I am happy with the temporary beta name. =)