Can I use the Stack Exchange logo to promote a Stack Exchange site, as is suggested here for the RPG beta?

The legal says

Use of Our Name or Logo in Advertising

  • Do use the most current logo where applicable and permitted.
  • Do use the proper name for our company, product, or service (see "Proper use of the Stack Overflow and Stack Exchange Name" below).
  • Do not use our logo unless you have been granted special permission by Stack Overflow Inc.
  • Do not use our name or logo in a way that might imply a false sense of partnership or endorsement with your product.
  • Do not use any name or logo that is similar to or might be confused with our name or logo.
  • Do not distort or alter our logo in any way.
  • Do not use our logo in a way that confuses our brand with another brand.
  • Do not use any other artwork from our network without explicit permission.

I would assume, given highlighted text, that I can't do this. Just want clarification.

  • 3
    In case no one official responds to this post, just email the team and ask permission. You are offering to help promote their business, which I am sure they will be cool with.
    – user27414
    Sep 22, 2010 at 17:50

1 Answer 1


Based on the rules, I would say no, you can't use it.

However, you could:

  • Try to get permission for whichver logo is selected as the most popular, or
  • Somehow go through the process of having one of the logos (or one designed by the SE team) be made official, in which case you could freely distribute it, or
  • Distribute the cards with the name of the site written in text

For now I'd go for the 3rd option. I think it's more important to get the site out there somehow than jump ahead to work on marketing/branding (which I assume the SE team will be a part of if the site succeeds).

  • With the regards to the SE Logo I think you're right. I think use of the other icon, which was legitimately purchased, would be fine.
    – C. Ross
    Sep 22, 2010 at 18:35

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