I have just remarked today that:

  • Redgate still sponsors a few SQL Server tags, but they do not sponsor performance any more.
  • Telerik (which was rather infamous for sponsoring tags such as testing and unit-testing) seems to no longer sponsor any tag.
  • The only sponsored tag for an abstract concept I have seen would be bug-tracking.

I was wondering if there was a logic behind that situation - or if it was just a coincidence.

Anyway, I'll enjoy the absence of egregious tag sponsoring abuse while it lasts. :)

  • 1
    Maybe their subscriptions ran out
    – Pekka
    Commented Dec 14, 2010 at 12:51

1 Answer 1


We have a new policy for sponsored tags: We're only allowing them from the trademark holder of the tag. The idea is, when we put an Android logo next to Android, or an Adobe logo next to Flex, people think it's cool. When we put a SmootzySoftware logo next to tags like "performance" people get somewhat… irked.

Should tags that represent concepts be sponsorable?

  • Great to know. Is that change recent? Commented Dec 14, 2010 at 17:34
    – Jon Seigel
    Commented Dec 14, 2010 at 17:47
  • @Jean Hominal: The policy change started in the beginning of August. Commented Dec 14, 2010 at 18:10
  • +1 Good decision to tighten the reins on this. That said, I am still against sponsored tags in any form. See meta.stackexchange.com/questions/23955/adobe-sponsored-tags/… Companys should definitely be able to choose tags for their ads to be associated with, but visually mixing the real content with advertising is always going to be a bad idea.
    – Dhaust
    Commented Dec 15, 2010 at 5:01

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