Yes, of course it's dying. Starfish out of water, like any fish out of water, need to be thrown back into the sea as soon as possible. All they can do is lie there, hoping that someone will rescue them! What's pleasant about that?

Or if they mean your career should feel like the kind of holiday where you do nothing but lie on the beach all day, well, these things get old really soon, and make you itch (as does the sand) for going back to your real job, doing real things again.

Or do they want you to identify with a the life of a starfish, having only your five paws to type with, thinking in base five and having a hard time with numbers in base ten?

I mean, they can't just mean that your career should feel like a starfish, do they? I'm not entirely sure what a starfish feels like, but I'm quite certain I don't want my job to feel like that.

No, not a good ad.