Over in the AskUbuntu meta, [I found it worrying that many search engines direct people to duplicates](http://meta.askubuntu.com/q/2317/24694) because their titles are more searchable. Often (or so I guess from looking at the viewcounts), people visiting a duplicate page do not make to the leap to following the *Possible duplicate* link to the original, answered question.

Could duplicates just embed the actual question in the closed link to avoid visitor confusion? Like so:

![Screenshot of a duplicate question, with the proper question and answer listed below][1]

In the above page, *Upgrade Ubuntu 10.04 to 11.04* would remain the `<title>` and `<h1>`, while *How to Upgrade from a very old release to the latest* would be an `<h2>` (or perhaps just a `<p>`) visually styled like the title. The answers to the original question would also be listed below.

I think this would make SE's duplicate system more user friendly, and better optimized for search indexing.

  [1]: https://i.sstatic.net/1Jwjj.png