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The optional reason (or custom message) a user can enter for why they are adding a bounty to a question.

Sometimes you have no idea why someone would post a bounty on a question. For those times, should they feel the want, a user can leave a hint or note as to their motivation in slapping one around.

I don't always post a bounty, but when I do, I let people know why

Could be they want to drive more attention. Or the current crop circle of answers just aren't up to snuff. Maybe there's a stellar answer already and they want to juice up the user who posted it some more for their efforts.

Who knows? With bounty remarks, now you can too.

See also

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