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What does an icon on the tag mean, for example the "rg" before the sql-server tag as pictured below?

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This is a sponsored tag — in other words, a company has decided to pay money to put an icon and to put links on the tag page. Moderators cannot edit these; they are only added as a result of a tag sponsorship.

The tag sponsorship program is currently active on Stack Overflow only.

As for the tag in the question, the tag was sponsored by Red Gate, whose logo is shown as part of the tag in your screenshot.

Note that as of Sept. 1, 2011, Stack Exchange no longer allows branding like this to be purchased for tags that represent generic concepts or are otherwise not strongly associated with the company purchasing them.

A tag that retains this branding is android — click through to see what this form of sponsorship entails.

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    How come Jetty, google-maps-api-3 still have icons next to tag. Commented Jan 3, 2013 at 21:54
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    Jetty appears to be sponsored by Webtide. Webtide created and maintains jetty, so this would fit the "strongly associated with the company purchasing them". Commented Feb 22, 2013 at 23:34
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    And how to sponsor a tag? Commented Apr 9, 2014 at 7:54
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    @MoslemBenDhaou email [email protected] with details and they will get back to you. (See here) Commented Jun 27, 2014 at 22:44
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    Google Cloud Platform tag in ServerFault SE seems to have an icon. serverfault.com/questions/tagged/google-cloud-platform
    – Sandun
    Commented Jun 24, 2021 at 11:23
  • It may be worth updating this answer to mention Collectives on Stack Overflow. (Also, I think the [android] example may no longer be true, judging from the lack of icon next to the tag now.)
    – V2Blast StaffMod
    Commented Aug 18, 2022 at 4:57

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