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I'm wondering how oneboxing on chat works.

Do you fetch the data from an API of a site for which oneboxing is implemented or do you scrape the content of that page and extract the desired data?

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Someone once asked the chat developer (balpha) this very question...

Diago:
@balpha Very serious question. Is there anywhere that I can read up on how you guys got OneBox to work? Are you using the API and then formatting?

balpha:
@Diago which oneboxes specifically?
the SE question, answer and user oneboxes just use the public SE API
(including the styling information from stackauth)
wikipedia has a public API too
amazon has an api (not with anonymous access, though)
twitter has a public API

in the Chat Feedback chatroom on MSO, Sep. 10, 2010

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