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There are references to Stack Overflow in the profile settings across all community sites. As I understand it, Stack Exchange is the parent company. So shouldn't this be saying Stack Exchange?

Example Screenshot

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Stack Overflow is the brand name of the company, Stack Exchange is the Q&A network of sites.

So you might get promotional email from other parts of the Stack Overflow company if you check the box.

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    Wikipedia lists Stack Exchange, Inc. as parent company for Stack Overflow as well as the Stack Exchange network. So they are Stack Exchange as a company but refer to themselves as Stack Overflow?
    – PasWei
    Jul 28 at 19:29
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    They changed from SO to SE then back to SO.
    – philipxy
    Jul 28 at 20:32
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    After reading the SO ToS I think Wikipedia is right. Apparently Stack Exchange, Inc is the operator, but their branding is now Stack Overflow. The changing back and forth between SO and SE probably added to my confusion. Thanks for getting me up to speed.
    – PasWei
    Jul 28 at 20:58
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    Tldr: SE's corporate identity is messy. It started as SO, became SE, then SE did business as SO....
    – Journeyman Geek Mod
    Jul 28 at 23:18
  • Yep, what @JourneymanGeek said. Stack Overflow (in addition to being the name of a site) is a business name for Stack Exchange, Inc. (that is, Stack Exchange Inc. does business as Stack Overflow). Nothing confusing about it at all... :P
    – V2Blast StaffMod
    Jul 29 at 0:39

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